Sales, marketing, and branding have been CORE parts of my life since before I understood what those words meant. At 9 years old I had my first taste of door-to-door sales working for the Arizona Republic. In my teen years I was getting paid to create signs for local restaurants I DJ'd at.
After high school I took a job as a dishwasher at a family-owned Italian restaurant — and ended up heading their social media and local marketing efforts entirely on my own initiative. In 2019, I was put in charge of a newly opened tire shop and once again, under my own will, took over their social presence and made it work.
That plan was to run my dad's boot store, Chero's Boots. What followed was something neither of us expected. Through organic content, authentic storytelling, and relentless consistency, I built a brand that people across the country came to know and love.
Tens of thousands of followers across social media. A move into a 4,000 sq ft building. Nationwide online sales driven by LIVE selling. A name that went from unknown in a new town to recognized all over the world.
No ad spend. No shortcuts. Just content that earned every single follow, share, and sale.
I am now proudly taking that same knowledge, discipline, and hunger to the businesses of Roswell, New Mexico — and beyond.